Nick Tran has left the tiktok company. After being the head of global marketing since 2020, Nick worked with top video creators to launch their own non-fungible tokens, marketed new TikTok features, and handled the hefty advertising budget.
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Nick Tran, the former marketing chief of Hulu, is leaving TikTok after less than two years on the job. He was responsible for the company’s global marketing efforts, which included the launch of the “It Starts on TikTok” campaign. Nick also oversaw the company’s hefty advertising budget.
Tran has a long history of making his name in the digital marketing industry. In 2011 he joined Taco Bell as digital marketing lead, where he championed collaborations with YouTube creators. After leaving Taco Bell, he went on to work for Hulu as a VP of brand marketing. He will join TikTok in April 2020.
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TikTok’s top executives have pushed marketing chief Nick Tran out of the company. Tran has been with the company since 2020 and has spearheaded its operations. Although no word has been released on why Tran was let go, it seems likely that the company was unhappy with his performance.
During his tenure at TikTok, Tran was responsible for running several memorable campaigns. One of his most popular campaigns featured ordinary people talking about the culture on TikTok. Another notable campaign was a Super Bowl commercial that became the most liked Instagram post of all time.
Tran was also involved in the creation of a cloud kitchen. He had plans to launch a delivery service with the company to sell dishes popular on the social network. In December of last year, news of the kitchen’s planned opening reached media outlets. The company had also planned to open a total of 300 “ghost kitchens” across the U.S. by 2022.
Before joining TikTok, Tran worked at Hulu, where he helped create some interesting advertising campaigns. He even helped create an ad for Hulu featuring an egg as a symbol for mental health. It became one of the most-liked posts on Instagram at the time, and the company also made a big deal of it in the run-up to the Super Bowl.
The former global chief security officer for TikTok, Roland Cloutier, did not return multiple requests for comment. Cloutier, who resigned in July, has not responded to numerous requests for comment. The former law enforcement officer was hired to ensure security and data privacy. However, he was hamstrung by the Internal Audit and Risk Control department headed by ByteDance, which was run by Song Ye.
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The abrupt resignation of TikTok’s marketing chief Nick Tran is likely the result of an ongoing conflict between Tran and the company’s leadership. Tran was the man behind wacky TikTok ideas, including ghost kitchens and NFTs. He was also responsible for the company’s hefty advertising budget.
Before joining TikTok, Tran was a digital marketing executive at Taco Bell, where he pioneered ad campaigns starring popular YouTubers and companies. One of his most memorable campaigns used an egg to promote mental health and was one of the most shared posts on Instagram at the time. The company made a big deal out of sponsoring the egg and showed it in a Super Bowl spot.
Tran had a reputation as an innovative and stylish marketer, and a penchant for flashy promotions. He gained attention while working at Taco Bell, where he shut down a Twitter account with 1.4 million followers and encouraged fans to sign up for a new app. He also had stints with Samsung and Hulu.