The video-sharing app TikTok is planning to make a big push into gaming. The company has begun conducting tests in Vietnam to allow its users to play games on the app. These tests are aimed at creating a platform for gaming that is both fun and easy to use.
TikTok’s plans to expand gaming
TikTok has announced plans to expand its gaming offering in Vietnam. The platform is currently testing new mobile games and hopes to roll them out across other markets. In order to conduct the testing, the company will have to get a gaming license in Vietnam. If they do get the license, they will have to follow all laws regarding gambling and sexual content.
The company plans to start with minigames that are short and simple. The content will be kept mild and not contain violent or sexy content, which are prohibited in Vietnam. In addition, TikTok plans to integrate advertisements in the games so that they can earn revenue. The company will share some of the profits with local game developer, ByteDance.
While users can already watch games being streamed through TikTok in some countries, they aren’t able to play them. Currently, Vietnamese users can only watch games that are streamed within the TikTok application. It is unclear whether users will be able to play these games in Vietnam.
The new gaming feature will provide a boost in advertising revenue. TikTok and ByteDance will split revenue with the game developers, but it’s unclear how much of that revenue will be allocated to the games. Nevertheless, the gaming feature will give TikTok a competitive advantage over its competitors. The company already reported a strong increase in ad revenue last year, and it is aiming to triple that amount this year.
Although TikTok doesn’t have games in its app in other markets, it plans to expand this feature in larger markets across Southeast Asia. The company hopes to roll out the feature to its users in the third quarter of 2022. In the meantime, it hasn’t decided if it will expand the gaming offerings in other parts of the world.
Minigames
ByteDance, a Chinese tech company that owns TikTok, plans to expand its gaming offerings to Southeast Asia. This move is expected to take place in the third quarter. The company is testing HTML5 games and has been working with game developers such as Zynga Inc., but hasn’t publicly stated its plans for Vietnam.
Vietnam gaming will likely start small with simple minigames. These games will likely not have violent content, sexual content, or gambling content. As gambling and violence are prohibited in the country, the company will need to acquire a license to offer games in Vietnam. However, these games will be relatively uncontroversial and could be successful for TikTok.
As the world’s most popular video-sharing app, TikTok is planning a big push into the gaming sector. Already hosting a few games in North America, the company plans to expand its game portfolio and increase profits. This includes testing in Vietnam. The Vietnamese population is highly technologically savvy. As a result, Vietnam is a promising market for TikTok and other tech companies.
The company has been working with developers in the U.S. to build its gaming offerings and plans to draw on its parent company’s games portfolio. The company’s gaming ambitions extend beyond minigames and will eventually add full gaming capabilities to the TikTok app. Despite the lack of a dedicated gaming app in the U.S., users can watch games being streamed through the TikTok app. ByteDance has also been positioning itself as a major player in the gaming market, acquiring Shanghai-based Moonton Technology in the previous year. The company is also in a fierce battle with Tencent, China’s largest gaming company.
ByteDance games
The upcoming TikTok game launch in Vietnam is a first step for ByteDance in bringing gaming to the mobile platform. It is working with Zynga to develop HTML5 games that will be ad-supported. The aim is to increase users’ time spent on the platform. The company recently acquired a Shanghai-based game developer, Moonton Technology, in a bid to become a larger player in the gaming market.
The games will be designed to have simple gameplay mechanics and a short playing time. Vietnam’s gaming laws restrict games with violent or sexual content. Despite this, the companies are confident they can get around the ban if they are able to get the necessary licenses.
In other markets, the company’s TikTok app allows users to watch games being streamed on the platform, but it’s not possible to play them. Users in the United States can play a few games through the app, but this is a limited number. The game is based on HTML5, and the company’s Beijing-based parent company plans to expand its games into other areas of south-east Asia.
The Chinese company TikTok has a plan to push gaming into Southeast Asia, with the aim of bringing this to Vietnam by the third quarter. The move could be a phased approach, and a representative of TikTok declined to comment on specific plans.
Advertising-supported games
China-based video-sharing site TikTok plans to expand its gaming offerings in Southeast Asia, including Vietnam. The company is partnering with Chinese game developer Zynga to develop and test HTML5 games, which could come to the platform in the third quarter. The company did not give any specifics about its plans for the region, but said it is currently testing HTML5 games and has had some success.
The game is still in its beta stages, but developers have said that they are working to make it available on a wide scale. This is a major development for TikTok, which is already one of the most popular video-sharing apps in the world. It could potentially expand its reach to other markets in the region as well.
The gaming feature is targeted at young users under the age of 35, who make up the bulk of the app’s audience. The company hopes to attract them with the gaming functionality to stay on the platform longer. A TikTok representative said that it is “another way to augment the app.”
TikTok has already introduced Zynga games to its platform in the past. Now, it wants to take it one step further and introduce full-blown video games. To do this, it will start by developing minigames, which feature simple game play mechanisms and short game play times. These games will likely feature ads. The revenue from these games will be split between ByteDance, which owns TikTok, and Moonton Technology, which was purchased by ByteDance in 2017.
Plan to expand to other markets
TikTok’s plans to expand beyond China are a big step, but they will likely require significant changes to its existing operations. The company’s current leadership is hardly accustomed to formulating long-term business plans. In fact, there are few people in its ranks with experience in such matters.
The company had initially planned to expand its live-stream shopping into other markets, including the US and the UK, but has since scaled back its efforts, citing operational challenges and lack of consumer interest. Nonetheless, the company is working to build its live-stream shopping capabilities, which have proved to be a huge success in the Chinese version of its app.
TikTok has been a huge success in China, but it’s also facing new scrutiny in the US and UK over its data practices. The recent attempt by the Trump administration to shut it down and force it to sell itself to a competitor has caused increased scrutiny. ByteDance, which acquired TikTok in 2014, has stayed low-key about the issue.
The company’s flagship business has struggled to turn a profit in Europe. But its TikTok Shop business has seen a five-fold increase in turnover to US$990 million. The app also recently expanded into Southeast Asia. Its Singapore-based online retail site saw daily gross merchandise volume triple following the launch of a new marketing campaign.
Despite its global presence, TikTok has faced controversy over the psychological impact of its live-streaming videos. Some users have complained of censorship and misinformation. The company has responded to this by holding training webinars in China and the U.S. Detailed learning materials have been published to help partners create a successful live-stream. In these webinars, TikTok covered the smallest details of successful live-streaming, from lighting to host attire to the optimal time to go live.